The Conservatives in Cambridgeshire can win again and can beat UKIP. They need to do 2 things to win.
1. Freeze and then cut council tax.
2. Communicate with the electorate with leaflets
Sounds easy. Yet this isn't aren't the easy options. Councils such as Fenland and Huntingdonshire have little room for manoeuvre if at all. For instance, Huntingdonshire has to increase council tax and cut spending to keep afloat. So freezing and cutting council tax is pretty much out of the question for some Councils/Local Authorities. In any case all Conservative run Local Authorities need to sign up to the Conservative policy of a Council Tax freeze.
Since moving to Cambridgeshire I haven't received a Conservative political leaflet outside of the election period and sometimes during an election. This is awful communication. The only way to ensure electors get your message is by delivering a leaflet on a regular monthly basis or quarterly at an absolute minimum.
The Conservatives Associations are in decline. Huntingdon CA lost 20% of its membership in 2012. Other faired better losing less membership. The Conservatives need more members and friends to get their message out and communicate with the electorate.
If the Conservatives don't do anything to reverse the UKIP leap forward, come the General Election in 2015 UKIP will be in a position to take Conservative seats of Huntingdon, North West Cambridgeshire and North East Cambridgeshire.